If I were hired by Baruch's media team to improve the use of the college's new media use. I would first start with improving the College's website and make it easier for students to navigate when looking for particular school related information like, departments and their major and minor information, reaching advisors via the school website. As well as making it easier for students to find everything on the college website instead of going to an extension website that is part of the Baruch website but making harder to reach it because website confusion, like when making an appointment to met with an advisor. Secondly, I would create social media accounts that will interest students and they would like to follow like, Instagram, Snapchat, etc. These social media sites will help students have up to date information related to school, especially if they don't read their emails on time or let students know if an important email has been sent out to all students. These social media sites will also keep students in the loop when important events are happening in school, and they can easily rsvp via social media. This will help the Baruch college social media accounts to have huge followings, including Baruch alumni.
I love your advice regarding Baruch College's website. Right now, it can be tedious for new students to navigate the website due to how complex it is. Your advice on social media would also be helpful to new students, as they do not always get all the emails regarding school events.
ReplyDeleteYou have some insightful ideas for Baruch. I love the concept of consolidating the website and agree that most of it is scattered around and difficult to maneuver. Also Social Media is so prominent and effective and Baruch's lack of presence on all platforms. Improving both of these areas would allow for users to more easily find information and for information to be utilized to a better degree.
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