Creativity

Creativity is something we are born with, and how we develop it while growing up is up to us. Throughout these past years, we have been learning to foster our creativity through new media. Technology and social media have changed our creative industry, an example of this is how brands use social media. 

Many companies use social media because it's a great way to distribute their brand in a creative way.  Even though, there are so many ways that social media is used to show someones creativity that many think that the two things may not relate. Like in the article, Disney Tolerates a Rap parody of its Critters. But Why? by Brooks Barnes. Disney is tolerating people who are using their creativity with Disney characters to create a "mash-ups", which are snippets of their Disney movie characters in which the characters look like they are singing in a music rap video. Disney views these videos as a copy right. Nickelodeon in the other hand views it the opposite, "Our audiences can creatively mash videos from our content as much and often as they like".

Overall, it's safe to say that Nickelodeon and other companies understand that new media plays a vital role in creativity when used right. Just like technology and social media continues to evolve, creativity will continue to do the same. 

Reference:
Disney Tolerates a Rap Parody of its Critters. But Why? | By Brooks Barnes | Sep 24, 2007